LifeTuner.org is a commercial free website where young people can get help dealing
with financial issues and questions—through topic-based help guides, financial
lessons, planning checklists, tools and calculators and stories told by and about real
people. Volunteer personal finance and other professionals also are available on
LifeTuner.org to answer general financial questions and provide information on

We are nonprofit.
LifeTuner is mission-driven and doesn't advertise or sell products to site visitors.
Our goal is to educate individuals on the importance of taking charge of their
finances and become more aware of their financial behaviours.

We listen and respond with innovative content.
Our focus is to understand the real-world financial challenges facing young people who visit our site and serve up content that is immediately useful to them in managing their life and money. Our articles, videos and interactive tools are designed to be both useful and usable. We want to be your "we're in this together" partner who is here to help—not through lectures, but by giving users tools they can use in every- day financial situations.

We deal with emotions around finances, not just financial decisions.
Young people face huge life transitions—leaving schools, starting jobs, getting mar-
ried and starting families—and for the first time begin thinking about "adult" con-
cerns like life insurance, 529's and saving for retirement. Searching the web on a
topic like "retirement" can be incredibly overwhelming for the young person just
looking for help with the basics. LifeTuner.org provides those basics and links visi-
tors with resources that are vetted and trusted, taking the guesswork out of finding
financial help online.

We've been there, done that.
The best way to gain experience is to make mistakes. But unlike other trial-and-
error situations, many financial mistakes can be devastating. Luckily, LifeTuner.org
connects young people financial professionals whose job is to analyze financial

There is growing recognition that, in order to thrive, young adults need to take a
much more active role than previous generations in planning and preparing for their
own financial security. A survey among AARP members revealed that 69% of
AARP members are providing some level of financial support to their adult age
children—from gas and groceries, to health insurance premiums to home down
payments.

Coupled with the fact that young adults turn to their parents as the primary source
of financial advice and information, this need for young people to have more
sophisticated financial know-how led AARP to create LifeTuner.org. At this root
LifeTuner.org is a solution.

LifeTuner.org is a resource AARP members can use to supplement their advice and
guidance for young adults in their lives. It is also a tool young people can use to
learn how to take charge of their financial life and decisions—both big and small